Link building

SearchCap: Google AdWords Local Customizers, Google AMP Search & Russia Regulation Updates

SEO September 30, 2024

0 4 2 minutes read

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

New: Use Location In AdWords Ad Customizers To Auto-Tailor Ads Based On Where Users Are
Oct 7, 2015 by Ginny Marvin
Use location data to highlight special promotions, inventory availability, shipping speeds and more to searchers in those areas.
How PPC Advertisers Can Best Leverage The Research Period This Holiday Season
Oct 7, 2015 by Benjamin Vigneron
Columnist Benjamin Vigneron shares thoughts and data on how to pace your search marketing budget over the course of the holiday season.
Re-Examining The Top 10 Paid Search Best Practices, Part 2
Oct 7, 2015 by Josh Dreller
Do the established best practices in paid search have merit? In Part 2 of his two-part series, Contributor Josh Dreller examines five more best practices to see if they truly hold up.
Try It Now: Google Search For Accelerated Mobile Pages To See Content On Your Phone Faster
Oct 7, 2015 by Ginny Marvin
Here’s how to start using Google’s AMP-enabled search now.
Six Key Themes From “Meet The Search Engines” At SMX East
Oct 7, 2015 by Eric Enge
Contributor Eric Enge recaps a discussion with Gary Illyes (Google) and Duane Forrester (Bing) about the current and future state of search engines.
Russian Regulators Give Google November 18 Deadline To Change Android Contracts
Oct 7, 2015 by Greg Sterling
The Federal Antimonopoly Service of the Russian Federation (FAS) told Google it has until November 18 to address a finding that it violated Russian competition law. FAS agreed with Yandex, which had complained that Google was in violation by requiring phone makers to pre-install selected Google apps on Android as a condition of gaining access […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

Facebook Simplifies Mobile Lead Collection, Rolls Out Lead Ads
Jet.com Pulls Annual Membership Fee, Says Smart Carts Strategy Is Catching On
The Right Tools Are Critical, But You Can’t Forget The Content!
WordPress Launches Plugin To Support Google’s Accelerated Mobile Pages
Neuromarketing For Small Business Owners
Verizon To Combine Its “Supercookie” Data With AOL For Online And Mobile Targeting
Why The Perfect Attribution Model Doesn’t Exist
LinkedIn Is Making All LinkedIn Groups Private Starting Oct. 14
Accelerated Mobile Pages Project, Backed By Google, Promises Faster Pages
Snapchat Bounced From comScore Top 15 Apps Chart By Google Drive
Beyond Safari: New Ad Blocking App Extends To Native Apps, Including Facebook And Apple News

Search News From Around The Web:

Industry

Why I Stopped Selling SEO Services and You Should, Too, Moz

Link Building

Domain Authority is Good, But Relevant Links Are Even Better

Searching

Search Challenge (10/6/15): What does this sign indicate?
Bing Predicts goes 8-7 in Week 4, predicts a Tennessee upset win in Week 5
Watch People Share Their Weird Google Search Histories on The Tonight Show

SEO

Analysis and Findings From The September 2015 Google Algorithm Updates (9/2 and 9/16 Panda 4.2 Tremors)
Google Said Panda 4.2 Being Pushed Out Manually & Slowly? Really?
Google: If More People Were Using Rel=Author, We’d Begin Using It Again
How Progressive Is Your White Hat SEO Strategy?
How to Write a Search Engine Optimized Title Tag
Why SEO Is About More Than Just Keywords

SEM / Paid Search